Portfolio Analysis Tool

A BCG Matrix (Boston Consulting Group Matrix) is a strategic framework that plots products or business units on a 2x2 grid by relative market share and market growth rate. It classifies them as Stars (high share, high growth), Cash Cows (high share, low growth), Question Marks (low share, high growth), or Dogs (low share, low growth). Portfolio managers use it to decide where to invest, maintain, grow, or divest.

Yes. The core BCG Matrix maker is free with no sign-up required. You can add products, set thresholds, customize colors and labels, and download your matrix as a PNG. AI-assisted generation uses free credits included with every account, with paid plans available for heavier usage.

Click 'Add Item' to enter each product or business unit. For each item, input a name, relative market share (0-100), market growth rate (%), and optional revenue size. The chart updates live as you type. You can also paste data from a spreadsheet or describe your portfolio to the AI and let it populate the matrix for you.

Yes. The share threshold (X-axis divider) and growth threshold (Y-axis divider) are both fully adjustable. This lets you align the matrix with your specific industry benchmarks rather than the default 50% share and 10% growth cutoffs. Every product bubble repositions automatically when you change a threshold.

Type a description of your product portfolio — for example, 'We have 5 software products with varying market positions and growth rates' — and the AI generates a realistic BCG Matrix with named items, market share values, growth rates, and revenue sizes already filled in. You can then edit any value to match your real data.

Yes. Enter a revenue or business size figure for each product and enable 'Show Revenue Legend' in the display settings. The tool scales bubble sizes proportionally, so high-revenue products appear larger and smaller products appear smaller — making the visual weight reflect true financial significance.

You can download your portfolio analysis as a high-resolution PNG suitable for slide decks, reports, and social content. SVG export (vector format) is available on Starter and above. Plus and Pro plans also include embed codes for placing interactive matrices on websites or internal tools.

You can create and save multiple BCG Matrix charts under a free account. Each chart is independent — useful for comparing portfolios across business divisions, time periods, or competitive scenarios. Saved charts can be revisited, edited, and re-exported at any time.

PowerPoint requires manual scatter chart setup, hand-placed quadrant labels, and constant reformatting whenever data changes. This portfolio analysis tool auto-plots bubbles by your input data, auto-labels all four quadrants, scales bubbles by revenue, and lets you re-threshold in one click — all without any design work.

Your data is used only to render your chart and is not sold or shared with third parties. You control what you save and share. Charts remain private unless you choose to share a link or export the image.