Four-Quadrant Layout
Stars, Cash Cows, Question Marks, and Dogs are clearly labeled with color-coded quadrants. Instantly see how your portfolio is distributed.
Chart & Visualization Tools
BCG Matrix Generator
Plot products and business units across Stars, Cash Cows, Question Marks, and Dogs — instantly see where to invest, harvest, or divest.
Features
Everything You Need in a BCG Matrix Maker
Built for strategists, consultants, and product teams who need clarity fast.
Bubble Size = Revenue
Plot each product as a bubble scaled by revenue or size, so relative importance is visible at a glance.
Adjustable Thresholds
Move the X and Y dividers to match your industry benchmarks — not just BCG defaults.
AI-Powered Generation
Describe your portfolio in plain language and the AI generates a complete BCG matrix with realistic data and labels.
Custom Colors and Labels
Tailor quadrant colors, item labels, font size, and chart title to match your brand or presentation style.
Instant Export
Download your BCG matrix as PNG or SVG in one click — ready for slides, docs, or client reports.
Data input
Add Your Portfolio Data
Type It In
Enter product names, market share percentages, and growth rates directly into the form.
Paste from Spreadsheet
Copy your data from Excel or Google Sheets and paste it straight into the tool.
Upload a File
Import CSV or Excel files with your product portfolio data in one click (Pro).
Let AI Fill It
Describe your business units in plain language and the AI will plot them for you.
Share
Share Your Strategic Analysis
Download as Image
Export your BCG matrix as a high-resolution PNG or SVG for presentations and reports.
Share a Link
Get a shareable link to your BCG matrix and send it to stakeholders instantly.
Embed on Your Site
Add an interactive BCG matrix to your website or internal dashboard with one line of code.
Add to Slides
Drop your BCG matrix into PowerPoint or Google Slides for polished strategy decks.
About This BCG Matrix Tool
MakeCharts BCG Matrix Generator makes portfolio strategy visual and fast. Enter your products, set your thresholds, and get a publication-ready chart in minutes. No spreadsheet formulas. No design tools. Just clear strategic insight.
<2 minTime to first chart
Up to 10Products per matrix
10k+Charts created
PNG & SVGExport formats
FreeCost to start
Workflow
How to Create a BCG Matrix
Add Your Products or Business Units
Enter the name, relative market share (0-100), market growth rate (%), and revenue for each product or business unit you want to analyze.
Set Your Axis Thresholds
Adjust the share and growth dividers to reflect your industry benchmarks. The chart redraws instantly to show which quadrant each product falls into.
Customize and Export
Change quadrant colors, toggle labels, resize bubbles, and add a chart title. Then download as PNG or SVG for your strategy deck.
Use cases
Who Uses a BCG Matrix Generator
Client Portfolio Reviews
Consultants use BCG matrices to present portfolio health and prioritize resource allocation in board-level strategy decks.
Product Line Prioritization
Product managers map their feature sets or SKUs to identify which to invest in, maintain, or sunset.
Capital Allocation Strategy
Finance teams use BCG matrices to visualize which business units generate cash versus which require it.
Brand Portfolio Management
Marketing strategists plot brand performance to guide advertising spend and positioning across a multi-brand portfolio.
Templates
Start with professionally designed templates
BCG Matrix Template for Product Portfolio Analysisquadrant
Visualize your product portfolio with Stars, Cash Cows, Question Marks, and Dogs using this free interactive BCG matrix quadrant chart template.
Price vs Quality Scatter Plot TemplatescatterVisualize price-quality trade-offs across products with this free scatter plot template. Spot value leaders, outliers, and hidden gems instantly.
1 Kilogram Weight Conversion — Comparison ChartcomparisonVisualize 1 kg across all units—mg to tons—in seconds. Create a weight conversion (comparison) chart, including all weight units, and export instantly.
Box Plot Template - Reveal Data Distributions at a Glancebox-plotCreate professional box plots instantly. Visualize data distribution, quartiles, and outliers across multiple categories with this free template.
Carbon Circular Flow Sankey: See Where Carbon GoessankeyVisualize your carbon circular flow instantly. Spot emissions, recycling, and sequestration hotspots to improve ESG reporting and cut footprint fast.
Connected Scatter Plot TemplatescatterVisualize relationships between two variables over time with this connected scatter plot template. Track economic, scientific, or business trends instantly.
Related Tools
Create similar charts with these tools
Build Your BCG Matrixbcg-matrix
Create a BCG matrix online in minutes. Plot products as Stars, Cash Cows, Question Marks, and Dogs to sharpen your portfolio strategy for free.
Growth Share Matrix Makerbcg-matrixBuild a BCG Growth Share Matrix in minutes. Plot Stars, Cash Cows, Question Marks, and Dogs to guide your portfolio strategy. Free, no signup required.
BCG Matrix Analysis Toolbcg-matrixBuild a BCG Matrix in minutes. Plot Stars, Cash Cows, Question Marks, and Dogs to prioritize your portfolio with AI-powered analysis and instant export.
Portfolio Analysis Toolbcg-matrixPlot your products on a BCG Matrix in minutes. Identify Stars, Cash Cows, Question Marks, and Dogs to make smarter portfolio investment decisions.
Comparison
BCG Matrix Generator vs. Manual Methods
Why teams switch from PowerPoint to a dedicated BCG matrix tool.
MakeCharts BCG Matrix Generator
- Plot a full BCG matrix in under 2 minutes
- Bubble size auto-scales to actual revenue values
- Drag thresholds to match your industry benchmarks
- Edit data and the chart updates instantly
- Consistent, polished styling every time
- Download, share, or embed anywhere in one click
Manual / PowerPoint
- Hours spent drawing quadrants and positioning bubbles by hand
- Bubble sizes are guesswork — no real revenue scaling
- Threshold lines are fixed and hard to adjust
- Updating data means rebuilding the chart from scratch
- Inconsistent styling across team members
- Hard to share or embed outside of slide decks
FAQ
BCG Matrix Generator — Frequently Asked Questions
What is a BCG matrix?
A BCG matrix (Boston Consulting Group matrix) is a strategic portfolio management tool that plots products or business units across four quadrants — Stars, Cash Cows, Question Marks, and Dogs — based on market growth rate and relative market share. It helps organizations decide where to invest, maintain, or divest.
What do the four BCG matrix quadrants mean?
Stars are high-growth, high-share products worth heavy investment. Cash Cows are low-growth but high-share — they generate steady profit. Question Marks are high-growth but low-share, requiring strategic decisions. Dogs are low-growth and low-share, often candidates for divestiture.
How do I use the BCG matrix generator?
Enter each product or business unit with its relative market share, market growth rate, and revenue. The tool plots them as bubbles across the four quadrants. Adjust the threshold dividers, customize colors and labels, then download or share your chart.
Can I generate a BCG matrix with AI?
Yes. Describe your products or business units in plain language and the AI will generate a BCG matrix for you — including data estimates, quadrant placement, and labels. You can then edit any value manually.
Is the BCG matrix generator free?
The core BCG matrix tool is completely free with no signup required. You can create, customize, and download charts at no cost. Pro features like CSV upload and advanced AI credits are available on paid plans.
How is relative market share calculated for a BCG matrix?
Relative market share is your product's market share divided by the largest competitor's share, typically expressed as a ratio. In this tool, you enter a 0-100 scale representing your position relative to competitors. A score above 50 generally indicates market leadership.
Can I customize the BCG matrix quadrant colors?
Yes. Each quadrant — Stars, Cash Cows, Question Marks, and Dogs — has its own color setting. You can also toggle quadrant labels and icons on or off, adjust font size, and set a custom chart title.
How do I export or share my BCG matrix?
Click the download button to export your BCG matrix as a PNG or SVG image. You can also copy a shareable link or use the embed code to add the matrix to any website or internal tool.
Built for Every Team
- No design skills needed — the layout handles itself
- Works on desktop, tablet, and mobile browsers
- Plain-language controls with no jargon
- AI generation available in multiple languages
- Free to use — no credit card or signup required
- Accessible interface with clear labels and contrast
Your Data, Your Control
- Your chart data is not sold or shared with third parties
- You control what you publish or keep private
- Download or delete your charts at any time
- No tracking beyond standard analytics
- AI generation does not store your business data for training
Start now
Create Your BCG Matrix Now
Visualize your portfolio strategy in under 2 minutes — free, no signup required.
- Free to use
- No signup needed
- AI-powered generation
- Download as PNG or SVG
- Customizable quadrants and colors
Add up to 10 products or business units — free, no signup required.