Product Portfolio Reviews
Evaluate every product or service line in a single view to decide where to invest, maintain, or divest. Present findings to leadership with a clear, compelling visual.
AI Chart Template
BCG Matrix Template for Product Portfolio Analysis
Map your products across all four BCG quadrants to prioritize investment decisions and drive strategic growth.
Chart preview
BCG Matrix Template for Product Portfolio Analysis
Map your products across all four BCG quadrants to prioritize investment decisions and drive strategic growth.
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Template
What This Template Offers
A ready-to-use BCG matrix quadrant chart pre-loaded with real-world product examples across all four strategic categories.
- Pre-labeled quadrants: Stars, Cash Cows, Question Marks, and Dogs
- Draggable data points for interactive repositioning during live sessions
- Axes labeled Relative Market Share and Market Growth Rate
- Color-coded categories for instant visual clarity
- Fully customizable labels, colors, and point sizes
Use cases
Perfect Use Cases
Strategic Planning Sessions
Align your team on growth priorities by placing business units in the correct quadrant. Drive consensus faster when everyone sees the same picture.
Investor and Board Presentations
Show stakeholders how your portfolio balances high-growth opportunities against steady cash generators. Build confidence with a professional, polished chart.
Competitive Benchmarking
Plot competitor products alongside your own to identify market gaps and strategic opportunities. Turn raw market data into an actionable roadmap.
Customize
How to Customize
Replace the sample data
Click any point to rename it with your own product or business unit, then drag it to the correct position on the matrix.
Adjust axis labels and quadrant names
Rename axes and quadrant labels to match your framework — use revenue, market size, or any custom metric that fits your analysis.
Style and export
Change colors, font size, and background to match your brand, then download as PNG or SVG for slides, reports, or websites.
Key Benefits
- Saves hours of manual setup — start with a fully structured BCG matrix instantly
- Drag-and-drop interactivity makes it easy to reposition products during live discussions
- Clean, professional design that looks polished in boardroom presentations
- Free to use with no sign-up required
Pro Tips
- Use point size to represent revenue or unit volume for an extra dimension of strategic insight.
- Group products by color category first, then fine-tune positions based on actual market share data.
- Export to PNG for slide decks and SVG for web embeds to maintain crisp quality at any size.
Start now
Create Your Own BCG Matrix
Turn your product portfolio data into a strategic quadrant chart in minutes — no design skills needed.
or upload your data file
- Free to start
- No sign-up required
- AI-powered
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