Four-Quadrant Canvas
Stars, Cash Cows, Question Marks, and Dogs are pre-labeled and color-coded. Drag thresholds to reposition the dividers to match your industry benchmarks.
Chart & Visualization Tools
Build Your BCG Matrix
Our BCG Matrix Maker turns raw market data into a clear four-quadrant chart. Enter your products, set market share and growth rates, and instantly see where each one stands.
Features
Everything You Need in a BCG Matrix Maker
Purpose-built controls for portfolio analysis — not a generic chart editor.
Bubble Sizing by Revenue
Plot each product as a bubble scaled to its revenue or market size, so relative importance is visible at a glance.
Adjustable Axis Thresholds
Set custom market share and growth rate dividers so the matrix reflects your specific market context accurately.
AI-Powered Generation
Describe your portfolio in plain language and let the AI populate a ready-to-use BCG matrix with realistic data placements.
Branded Styling
Customize quadrant colors, font sizes, labels, and titles to match your company brand or presentation theme.
Instant PNG & SVG Export
Download print-ready images for board decks, investor reports, or strategic plans without any extra software.
Data input
Add Your Portfolio Data
Type It In
Enter product names, market share values, and growth rates directly in the editor.
Paste from Spreadsheet
Copy your data from Excel or Google Sheets and paste it straight into MakeCharts.
Upload a File
Import CSV or Excel files with your portfolio data for instant BCG matrix generation (Pro).
Let AI Fill It
Describe your business and let AI suggest realistic market share and growth rate placements.
Share
Share Your BCG Matrix
Download as Image
Export your BCG matrix as a high-quality PNG or SVG for slides, reports, and pitches.
Share a Link
Generate a shareable URL so stakeholders can view your BCG matrix instantly.
Embed on Your Site
Add an interactive BCG matrix to your website or intranet with a simple embed code (Plus+).
Present Live
Open your BCG matrix in full-screen mode for boardroom or investor presentations.
About MakeCharts BCG Matrix Maker
MakeCharts is a free online chart maker built for clarity and speed. Our BCG Matrix Maker gives strategy teams, consultants, and students a purpose-built tool — not a generic editor — to plot portfolio positions and make faster investment decisions.
<2 minTime to first chart
4Quadrants mapped
UnlimitedProducts per matrix
PNG & SVGExport formats
12+Languages supported
Workflow
How to Make a BCG Matrix
Add Your Products or Business Units
Enter each product or business unit with its relative market share (0-100), market growth rate (%), and revenue or size for bubble scaling.
Set Your Quadrant Thresholds
Adjust the share and growth dividers to split your matrix into four meaningful quadrants that reflect your actual market dynamics.
Customize and Export
Style your BCG matrix with brand colors, show or hide quadrant icons, then download or share the finished chart in one click.
Use cases
Who Uses a BCG Matrix Maker
Portfolio Review & Resource Allocation
Strategy teams use BCG matrices to prioritize investment, identify cash cows to fund growth, and decide which dogs to divest.
Brand & Product Portfolio Planning
Marketing leaders plot product lines by market share and category growth to align budgets with strategic priorities.
Client Strategy Presentations
Consultants generate polished BCG matrix charts for client deliverables that clearly communicate portfolio positioning.
MBA & Business Case Studies
Students and professors use BCG matrix makers to illustrate strategic frameworks in assignments, case studies, and lectures.
Templates
Start with professionally designed templates
See Market Size and Segment Mix with a marimekko-chartmarimekko-chart
Turn complex market share and segment data into a clear Marimekko Chart Template in minutes. Compare size and composition with professional results.
Weight Conversion Matrix Heatmap — Multi‑Unit clarity in one viewheatmapBuild a weight conversion matrix heatmap in seconds. Compare mg, g, kg, oz, lb, and t with clear colors. Share, embed, and export instantly.
Ansoff Matrix Template for Smarter Growth Strategyansoff-matrixMap growth options fast with this Ansoff Matrix Template. Compare markets, products, risk, and strategy paths in a clear professional view.
Binary Numbers Concept Map Template: Clear, Fast OverviewconceptBuild a Binary numbers overview in minutes with a polished concept map. Teach faster, explain conversions, and share pro‑ready visuals instantly.
CM to US Hat Size Conversion line Chart TemplatelineBuild a hat size conversion chart (cm to US) in seconds. Paste your data, style it, and share a professional line chart instantly.
Cognitive Learning Concept Map Mindmap — Design Instruction FastermindmapVisualize theories, processes, and strategies in one concept map for cognitive learning. Build it in minutes and share polished results instantly.
Related Tools
Create similar charts with these tools
BCG Matrix Generatorbcg-matrix
Create a BCG matrix in seconds. Plot products by market share and growth rate to identify Stars, Cash Cows, Question Marks, and Dogs. Free, no signup needed.
Growth Share Matrix Makerbcg-matrixBuild a BCG Growth Share Matrix in minutes. Plot Stars, Cash Cows, Question Marks, and Dogs to guide your portfolio strategy. Free, no signup required.
BCG Matrix Analysis Toolbcg-matrixBuild a BCG Matrix in minutes. Plot Stars, Cash Cows, Question Marks, and Dogs to prioritize your portfolio with AI-powered analysis and instant export.
Portfolio Analysis Toolbcg-matrixPlot your products on a BCG Matrix in minutes. Identify Stars, Cash Cows, Question Marks, and Dogs to make smarter portfolio investment decisions.
Comparison
BCG Matrix Maker vs. Traditional Methods
Why teams switch from PowerPoint and Excel to MakeCharts.
MakeCharts BCG Matrix Maker
- BCG matrix ready in under 2 minutes from raw data
- Pre-built Stars, Cash Cows, Question Marks, Dogs quadrants
- Adjustable thresholds that update the chart instantly
- Automatic bubble sizing by revenue or market size
- One-click export and shareable link
- Polished, branded output with no design skills needed
PowerPoint / Excel
- Hours spent manually positioning bubbles on slides
- No built-in quadrant logic or threshold controls
- Resizing and reformatting every time data changes
- No revenue-based bubble sizing without complex formulas
- Hard to share or present interactively
- Generic output that needs heavy design work to look polished
FAQ
BCG Matrix Maker — Frequently Asked Questions
What is a BCG matrix?
A BCG matrix (Boston Consulting Group matrix) is a strategic portfolio management tool that plots products or business units on a 2x2 grid based on relative market share (x-axis) and market growth rate (y-axis). The four quadrants — Stars, Cash Cows, Question Marks, and Dogs — indicate where to invest, hold, or divest.
How do I use the BCG Matrix Maker?
Add each product or business unit, enter its relative market share and market growth rate, and optionally set a revenue value for bubble sizing. Adjust the quadrant thresholds to match your market, then customize colors and labels. Download or share your finished BCG matrix in seconds.
Is the BCG Matrix Maker free?
Yes — MakeCharts lets you create and download BCG matrices for free with no sign-up required. Free accounts include all chart controls and PNG export. Paid plans unlock SVG export, embed codes, AI credits, and file upload.
What do the four BCG matrix quadrants mean?
Stars have high market share and high growth — they need investment to maintain their lead. Cash Cows have high share but low growth — they generate steady profit. Question Marks have low share but high growth — they need a decision: invest or abandon. Dogs have low share and low growth — candidates for divestiture.
Can I make a BCG matrix online without Excel?
Absolutely. MakeCharts is a dedicated online BCG matrix maker — no Excel, PowerPoint, or design software needed. Enter your data directly in the browser and get a publication-ready chart instantly.
How is relative market share calculated for a BCG matrix?
Relative market share is typically your product's market share divided by the largest competitor's share, expressed as a ratio or percentage. In MakeCharts you enter a value from 0 to 100 — use 50 as the midpoint divider or adjust the threshold to match your data.
Can the AI generate a BCG matrix for me?
Yes. Describe your portfolio in plain language — for example, 'a SaaS company with four product lines at different growth stages' — and the AI will populate a BCG matrix with plausible data. You can then edit any value to match your real numbers.
Can I customize the quadrant colors and labels?
Yes. You can change the color of each quadrant independently, toggle quadrant labels and icons on or off, rename axes, adjust font sizes, and set a custom chart title to match your brand or presentation style.
Built for Every Team
- No design skills needed — strategic charts in minutes
- Works in 12+ languages for global teams
- Accessible on desktop, tablet, and mobile
- Free tier covers all four quadrants with full customization
- Plain-language AI assistance for non-analysts
- Suitable for solo founders, students, and enterprise strategy teams alike
Your Data, Your Control
- Your portfolio data is not sold or shared with third parties
- You decide what is public and what stays private
- Download or delete your charts and account at any time
- No tracking of proprietary product or revenue data beyond your session
- Secure HTTPS connection for all data entry
Start now
Create Your BCG Matrix Now
Free, instant, and no sign-up required.
- All four quadrants — Stars, Cash Cows, Question Marks, Dogs
- Bubble sizing by revenue
- Adjustable thresholds
- Export as PNG for free
- AI generation included
No sign-up required. Free to use.