Growth Share Matrix Maker

A Growth Share Matrix (also called a BCG matrix) is a strategic framework developed by the Boston Consulting Group. It plots products or business units on a 2x2 grid based on relative market share and market growth rate, classifying them as Stars (high growth, high share), Cash Cows (low growth, high share), Question Marks (high growth, low share), or Dogs (low growth, low share). It helps leaders decide where to invest, grow, or divest.

Add your products or business units with their relative market share (0-100 scale), market growth rate (%), and revenue. The tool plots each one as a bubble on the matrix and automatically assigns it to the correct quadrant. You can then adjust thresholds, colors, and labels before exporting.

They are the same framework — 'BCG matrix' refers to the Boston Consulting Group, which invented it, while 'Growth Share Matrix' is its descriptive name. Both terms describe the same 2x2 portfolio analysis tool with Stars, Cash Cows, Question Marks, and Dogs.

Yes. MakeCharts lets you create, customize, and download a BCG matrix at no cost. Free accounts include all core matrix features — adding items, adjusting thresholds, customizing colors, and exporting as PNG. No signup is required to get started.

Relative market share is your product's market share divided by the market share of your largest competitor. For example, if you hold 30% and your top rival holds 60%, your relative market share is 0.5. On our tool, enter this as a 0-100 scale value — higher numbers mean stronger market position.

Yes. Describe your product lineup in plain language — names, rough market positions, and growth context — and the AI will generate a populated BCG matrix you can edit immediately. Free accounts include limited AI credits; upgrade to Plus or Pro for more.

The default thresholds split the matrix at 50% for market share and 10% for growth rate, which are common BCG conventions. You can adjust both dividers to match your industry context — for example, a high-growth tech market might use 20% as the growth threshold. Use the Axis Settings panel to move the dividers.

Yes. Download your Growth Share Matrix as a PNG for PowerPoint, Keynote, or Google Slides, or as an SVG for sharp scaling at any size. You can also copy a shareable link for stakeholders who need to view it online.

Each bubble's size corresponds to the revenue or business size you assign to that product. Larger bubbles represent higher-revenue items, giving your matrix an extra dimension of insight beyond just share and growth rate.

Yes — despite being developed in the 1970s, the BCG matrix remains a widely used framework in strategy, consulting, and product management. It is most valuable as a conversation starter and visual alignment tool, helping teams quickly agree on relative portfolio priorities. Many organizations use it alongside other frameworks for a fuller picture.