Four-Quadrant Layout
Stars, Cash Cows, Question Marks, and Dogs are automatically labeled and color-coded so anyone reading the chart understands the framework instantly.
Chart & Visualization Tools
BCG Matrix Analysis Tool
Plot every product or business unit on a BCG Matrix in seconds. See instantly which are Stars, Cash Cows, Question Marks, or Dogs — then make smarter investment decisions.
Features
Everything You Need in a BCG Matrix Tool
Purpose-built controls for portfolio strategy — not a generic chart editor.
Bubble Size by Revenue
Scale each product bubble by its revenue or strategic weight, adding a third dimension that shows relative importance at a glance.
Adjustable Thresholds
Move the market share and growth rate dividers to match your industry benchmarks or internal strategy criteria.
AI-Powered Generation
Describe your portfolio in plain English and the AI places each product on the matrix with realistic data you can refine immediately.
Custom Colors per Quadrant
Apply brand colors to each quadrant and individual bubbles so your matrix matches your company presentation standards.
Instant Preview
Every change — a new product, an updated growth rate, a color tweak — updates the matrix in real time so you never guess how the final output will look.
Data input
Bring Your Portfolio Data
Type It In
Enter product names, market share percentages, and growth rates directly into the form.
Paste from Spreadsheet
Copy rows from Excel or Google Sheets and paste them straight into the tool.
Upload CSV or Excel
Import a file with your full portfolio data and let the tool map it automatically (Pro).
Describe with AI
Tell the AI your industry and products in plain language and get a ready-made BCG Matrix.
Share
Share Your BCG Matrix Anywhere
Download as PNG or SVG
Export a high-resolution image ready for slides, reports, and executive presentations.
Share a Link
Generate a shareable URL so stakeholders can view your BCG Matrix without any login.
Embed on Your Site
Paste a single embed code to display your live BCG Matrix on any webpage or dashboard.
Add to Presentations
Drop your exported matrix directly into PowerPoint, Google Slides, or Notion docs.
About This BCG Matrix Analysis Tool
MakeCharts built this BCG Matrix tool so strategy teams, product managers, and consultants can skip the spreadsheet gymnastics. Enter your data, set your thresholds, and get a boardroom-ready matrix in minutes. No design skills, no setup, no waiting.
<2 minTime to first matrix
UnlimitedProducts you can plot
4Quadrants visualized
PNG & SVGExport formats
12+Languages supported
Workflow
How to Build a BCG Matrix
Add Your Products
Enter each product or business unit with its relative market share and market growth rate. Optionally add revenue to size the bubbles.
Set Your Thresholds
Adjust the share and growth dividers to reflect your market context. The matrix auto-classifies each item into the correct quadrant.
Customize and Export
Apply quadrant colors, toggle labels and icons, and download a PNG or SVG ready for your strategy deck or board report.
Use cases
Who Uses a BCG Matrix Analysis Tool
Portfolio Investment Decisions
Strategy teams use the BCG Matrix to allocate R&D budget and decide which products to grow, maintain, harvest, or divest.
Roadmap Prioritization
Product managers map their feature sets or product lines to understand where to invest engineering resources and where to wind down.
Client Portfolio Analysis
Consultants build BCG Matrices to illustrate competitive positioning and justify strategic recommendations to senior stakeholders.
Business Case Studies
Students and professors use the BCG Matrix framework to analyze real companies and teach strategic management principles.
Templates
Start with professionally designed templates
BCG Matrix Template for Product Portfolio Analysisquadrant
Visualize your product portfolio with Stars, Cash Cows, Question Marks, and Dogs using this free interactive BCG matrix quadrant chart template.
Blank Quadrant Chart TemplatequadrantStart with a blank quadrant chart template. Plot tasks by effort vs impact, prioritize projects, and make smarter decisions with drag-and-drop ease.
Weight Conversion Matrix Heatmap — Multi‑Unit clarity in one viewheatmapBuild a weight conversion matrix heatmap in seconds. Compare mg, g, kg, oz, lb, and t with clear colors. Share, embed, and export instantly.
Business SWOT Analysis TemplateswotFree business SWOT analysis template with strengths, weaknesses, opportunities, and threats. Visualize your strategic position instantly online.
Connected Scatter Plot TemplatescatterVisualize relationships between two variables over time with this connected scatter plot template. Track economic, scientific, or business trends instantly.
Free Waterfall Chart Excel TemplatewaterfallFree waterfall chart Excel template for financial statements, P&L analysis, and cash flow. Visualize income, expenses, and net profit instantly.
Related Tools
Create similar charts with these tools
Build Your BCG Matrixbcg-matrix
Create a BCG matrix online in minutes. Plot products as Stars, Cash Cows, Question Marks, and Dogs to sharpen your portfolio strategy for free.
BCG Matrix Generatorbcg-matrixCreate a BCG matrix in seconds. Plot products by market share and growth rate to identify Stars, Cash Cows, Question Marks, and Dogs. Free, no signup needed.
Growth Share Matrix Makerbcg-matrixBuild a BCG Growth Share Matrix in minutes. Plot Stars, Cash Cows, Question Marks, and Dogs to guide your portfolio strategy. Free, no signup required.
Portfolio Analysis Toolbcg-matrixPlot your products on a BCG Matrix in minutes. Identify Stars, Cash Cows, Question Marks, and Dogs to make smarter portfolio investment decisions.
Comparison
BCG Matrix Tool vs. Manual Methods
Why teams switch from spreadsheets and PowerPoint to MakeCharts.
MakeCharts BCG Matrix Tool
- Ready BCG Matrix in under 2 minutes from any data source
- Drag-and-drop threshold controls update the quadrants instantly
- Consistent quadrant colors and labels applied automatically
- Share via link or embed code — no file attachments needed
- Built-in Stars, Cash Cows, Question Marks, and Dogs logic
- Change any value and watch the matrix update in real time
Spreadsheets & Manual Charts
- Hours spent formatting bubbles and quadrant lines in Excel
- Hard to reposition items when data changes
- Inconsistent colors and label placement across versions
- Sharing requires sending files back and forth
- No built-in BCG quadrant logic — you code it yourself
- Updates require starting over or breaking formulas
FAQ
BCG Matrix Analysis Tool — FAQ
What is a BCG Matrix?
The BCG Matrix (also called the Growth-Share Matrix) is a strategic framework developed by Boston Consulting Group. It plots products or business units on a 2x2 grid based on their relative market share (X-axis) and market growth rate (Y-axis). The four quadrants are Stars (high share, high growth), Cash Cows (high share, low growth), Question Marks (low share, high growth), and Dogs (low share, low growth).
How do I use this BCG Matrix analysis tool?
Add your products or business units, enter each one's relative market share and market growth rate, and optionally set a revenue value to size the bubbles. The tool automatically places each item in the correct quadrant. You can then adjust the threshold dividers, customize colors, and export the finished matrix.
What is relative market share in a BCG Matrix?
Relative market share compares your product's market share to that of its largest competitor. A value above 1 (or above 50% in a 0-100 scale) means you hold a stronger position than your nearest rival. It is one of the two axes in a BCG Matrix and a key indicator of competitive strength.
Can I create a BCG Matrix for free?
Yes. MakeCharts lets you build and download a BCG Matrix at no cost with no sign-up required. Free accounts also include AI credits so you can generate a matrix by describing your portfolio in plain language. Paid plans unlock higher AI usage limits, file upload, and embed codes.
How many products can I add to the BCG Matrix?
There is no hard limit. You can add as many products or business units as your portfolio requires. For readability, most practitioners recommend keeping the matrix to 8-12 items, but the tool handles larger portfolios without issue.
What is the difference between Stars, Cash Cows, Question Marks, and Dogs?
Stars have high market share and high growth — they need investment to maintain leadership. Cash Cows have high share but low growth — they generate steady cash with minimal investment. Question Marks have low share in high-growth markets — they need strategic decisions about investing or exiting. Dogs have low share and low growth — they often signal candidates for divestiture.
Can I adjust the quadrant thresholds?
Yes. The share and growth dividers are fully adjustable. Different industries have different benchmarks for what counts as 'high' growth or 'strong' market share, so you can set thresholds that reflect your specific competitive context.
How do I export or share my BCG Matrix?
Click the download button to save your matrix as a PNG or SVG file. You can also generate a shareable link so collaborators can view the matrix in their browser. Pro accounts can embed the matrix directly into a website or internal dashboard.
Is this BCG Matrix generator suitable for presentations?
Absolutely. The SVG export is fully scalable, meaning it looks crisp on any screen size — from a laptop to a 4K projector. PNG exports work equally well in PowerPoint, Google Slides, Keynote, and Notion.
Can the AI generate a BCG Matrix for me?
Yes. Describe your company, industry, and key products in the prompt box and the AI will generate a realistic BCG Matrix with plausible market share and growth data. You can refine the AI output by editing any value directly in the form.
Built for Every Strategy Team
- No design background required — the BCG quadrant structure is built in
- Works on any device: desktop for detailed editing, mobile for quick reviews
- Available in 12+ languages so global teams collaborate in their own language
- Simple enough for students, powerful enough for strategy directors
- Free tier has no time limit — take as long as you need
- No sign-up required to build and download your first matrix
Your Portfolio Data Stays Yours
- Your product and revenue data is not shared with third parties
- You control who sees your matrix via link sharing settings
- Delete your charts and data from your account at any time
- We do not use your portfolio data to train AI models
- Downloads are stored locally on your device — not on public servers
Start now
Build Your BCG Matrix Now
Plot your portfolio in minutes. No spreadsheets. No design skills. Just strategy.
- Free to use — no sign-up required
- AI-powered matrix generation
- PNG and SVG export
- Adjustable quadrant thresholds
- Shareable link included
- Works on any device
No spreadsheet needed — type your products and let AI build the matrix.