Four Classic Quadrants
Stars, Cash Cows, Question Marks, and Dogs — each with distinct colors, icons, and labels. Fully customizable to match your brand or presentation style.
Chart & Visualization Tools
BCG Matrix Chart Maker
Plot your products across Stars, Cash Cows, Question Marks, and Dogs quadrants. Adjust thresholds, scale bubbles by revenue, and export a polished BCG matrix instantly.
Features
Everything You Need in a BCG Matrix Chart Maker
Purpose-built for strategic portfolio analysis — not a generic chart tool
Revenue-Scaled Bubbles
Enter each product's revenue and bubble size scales automatically. Instantly communicate portfolio weight without manual resizing.
Adjustable Thresholds
Set your own market share and growth rate dividers to reflect industry-specific benchmarks rather than generic defaults.
AI Portfolio Generation
Describe your product lineup and get a fully populated BCG matrix in seconds. Edit any field to match your real data.
Custom Colors and Labels
Assign colors per quadrant, rename quadrant labels, toggle icons, and control font sizes for a polished, on-brand result.
Instant Export and Sharing
Download PNG or SVG, share via link, or embed directly on your site. No waiting, no watermarks on free exports.
Data input
Bring Your Portfolio Data
Type It In
Enter product names, market share scores, growth rates, and revenue values directly in the config panel.
Paste from Spreadsheet
Copy your product metrics from Excel or Google Sheets and paste them straight into the chart fields.
Upload CSV or Excel
Import your full portfolio dataset from a CSV or Excel file — available on Pro plans.
AI-Generated Data
Describe your portfolio in plain language and let the AI populate the BCG matrix with realistic values.
Share
Share Your BCG Matrix Anywhere
Download PNG or SVG
Export a print-ready BCG matrix chart for slides, reports, or client decks.
Share a Link
Send a shareable URL so teammates or stakeholders can view the matrix instantly.
Embed on Your Site
Add a live BCG matrix to any webpage or blog post with a single embed code.
Use in Presentations
Drop high-quality chart images into PowerPoint, Google Slides, Keynote, or any PDF report.
About the BCG Matrix Chart Maker
The BCG matrix organizes your products by competitive strength and market momentum. MakeCharts makes it fast to build, easy to customize, and simple to share. Enter your data, set your thresholds, and export a polished matrix — no strategy software or design tools required.
<2 minTime to create
4Strategic quadrants
UnlimitedProducts per matrix
PNG, SVGExport formats
12+Languages supported
Workflow
How to Make a BCG Matrix Chart
Add Your Products
Enter each product or business unit with its name, relative market share (0-100), market growth rate (%), and revenue figure.
Set Quadrant Thresholds
Adjust the share and growth dividers to reflect your market realities. Products re-plot instantly as you move the dividers.
Customize the Visual
Change quadrant colors, toggle labels and icons, adjust bubble sizes, and add a chart title to match your presentation.
Export and Share
Download as PNG or SVG, share via a direct link, or generate an embed code to publish the matrix on your website.
Use cases
Who Uses Our BCG Matrix Chart Maker
Portfolio Analysis for Client Engagements
Consultants use BCG matrices to map client product lines and surface invest, harvest, or divest decisions. Build a polished matrix in minutes — not hours in PowerPoint.
Annual Planning and Budget Allocation
Strategy and finance teams visualize business unit performance across BCG quadrants to guide capital allocation and set priorities for the planning cycle.
Product Lifecycle and Campaign Prioritization
Product managers and marketers use BCG matrices to decide which products deserve investment vs. maintenance spend — and which to phase out.
Case Studies and Strategy Coursework
MBA students and professors use BCG matrix charts for case analyses, strategy assignments, and classroom illustrations of portfolio theory.
Templates
Start with professionally designed templates
BCG Matrix Template for Product Portfolio Analysisquadrant
Visualize your product portfolio with Stars, Cash Cows, Question Marks, and Dogs using this free interactive BCG matrix quadrant chart template.
Price vs Quality Scatter Plot TemplatescatterVisualize price-quality trade-offs across products with this free scatter plot template. Spot value leaders, outliers, and hidden gems instantly.
Sales vs Advertising Scatter Plot TemplatescatterVisualize ad spend vs revenue correlation across products with this ready-to-use scatter plot template. Free, instant, no sign-up needed. Start now.
1 Kilogram Weight Conversion — Comparison ChartcomparisonVisualize 1 kg across all units—mg to tons—in seconds. Create a weight conversion (comparison) chart, including all weight units, and export instantly.
Box Plot Template - Reveal Data Distributions at a Glancebox-plotCreate professional box plots instantly. Visualize data distribution, quartiles, and outliers across multiple categories with this free template.
Professional parallel-coordinates-plot Template for Multi-Variable Analysisparallel-coordinates-plotSpot patterns across multiple variables fast with a professional Parallel Coordinates Template. Customize, compare segments, and share insights instantly.
Related Tools
Create similar charts with these tools
Build Your BCG Matrixbcg-matrix
Create a BCG matrix online in minutes. Plot products as Stars, Cash Cows, Question Marks, and Dogs to sharpen your portfolio strategy for free.
BCG Matrix Generatorbcg-matrixCreate a BCG matrix in seconds. Plot products by market share and growth rate to identify Stars, Cash Cows, Question Marks, and Dogs. Free, no signup needed.
Growth Share Matrix Makerbcg-matrixBuild a BCG Growth Share Matrix in minutes. Plot Stars, Cash Cows, Question Marks, and Dogs to guide your portfolio strategy. Free, no signup required.
BCG Matrix Analysis Toolbcg-matrixBuild a BCG Matrix in minutes. Plot Stars, Cash Cows, Question Marks, and Dogs to prioritize your portfolio with AI-powered analysis and instant export.
Comparison
BCG Matrix Maker vs. Manual Methods
Stop rebuilding your portfolio chart from scratch every quarter
MakeCharts BCG Matrix Chart Maker
- Complete BCG matrix chart ready in under 2 minutes
- Update any metric and the chart re-plots instantly
- Bubble size auto-scales to revenue with zero manual work
- Share via link, PNG, SVG, or live embed code
- Consistent, polished output every time — no design skills needed
- AI generates a populated matrix from a plain-language description
Manual (Excel / PowerPoint)
- Hours spent building the matrix from scratch each cycle
- Manually resize and reposition every bubble when data changes
- No automatic revenue-to-bubble-size scaling
- Hard to share or embed outside the original file
- Inconsistent visual quality across team members
- No AI to help populate or validate quadrant placement
FAQ
BCG Matrix Chart Maker — Frequently Asked Questions
What is a BCG matrix chart?
A BCG matrix (Boston Consulting Group matrix) is a portfolio analysis framework that plots products or business units on a 2×2 grid. The x-axis shows relative market share; the y-axis shows market growth rate. The four quadrants are Stars (high growth, high share), Cash Cows (low growth, high share), Question Marks (high growth, low share), and Dogs (low growth, low share). It helps leaders decide where to invest, harvest, or divest.
How do I make a BCG matrix chart online?
Open the MakeCharts BCG Matrix Chart Maker, enter your product names, relative market share scores (0-100), growth rates (%), and revenue figures. Each product automatically plots in the correct quadrant. Adjust the threshold dividers to match your industry, customize colors and labels, then download or share your finished chart.
Is the BCG matrix chart maker free?
Yes. The core BCG Matrix Chart Maker is completely free — no account or credit card required. You can add unlimited products, customize all four quadrants, and download a PNG export at no cost. Pro plans unlock SVG export, CSV file upload, and additional AI generation credits.
Can I resize bubbles by revenue in the BCG matrix?
Yes. Every product has a 'Revenue / Size' input field. The chart automatically scales bubble diameters proportionally so that higher-revenue products appear larger on the matrix — making portfolio weight instantly visible without any manual resizing.
How do I set the quadrant thresholds in my BCG matrix?
In the Axis Settings panel, use the Share Threshold field to set the x-axis divider and the Growth Threshold field for the y-axis divider. Products re-plot instantly as you adjust. This lets you calibrate the matrix to your specific market rather than using a generic 50% split.
Can I use AI to generate a BCG matrix chart?
Yes. Describe your product portfolio in plain language — for example, 'five SaaS products with varying market positions' — and the AI will generate a complete BCG matrix with realistic market share, growth rate, and revenue values. You can then edit any data point to match your actual figures.
What file formats can I export from the BCG matrix chart maker?
Free users can download high-quality PNG images. Plus and Pro subscribers can also export SVG files for lossless scaling in presentations, print materials, and design tools. All downloads are watermark-free.
Can I embed a BCG matrix chart on my website?
Yes. Plus and Pro subscribers can generate an embed code to place a live BCG matrix chart directly on any webpage, blog post, or documentation site. The embedded chart updates automatically when you edit your data.
What is the difference between a BCG matrix and a quadrant chart?
A BCG matrix is a specialized quadrant chart with fixed axes (relative market share and market growth rate) and four named strategic quadrants. A general quadrant chart lets you define any two custom axes. MakeCharts offers both — choose BCG Matrix for portfolio strategy or Quadrant for other 2×2 frameworks.
How many products can I add to a BCG matrix chart?
There is no hard limit on the number of products or business units you can add. For visual clarity, most BCG matrices work best with 5-15 items. If you have a larger portfolio, consider grouping by brand, product category, or business unit before plotting.
Built for Every Team and Skill Level
- No design or strategy consulting experience required
- Works on any device — desktop, tablet, or mobile browser
- Available in 12+ languages across the full interface
- Free tier gives full BCG matrix creation without signing up
- Simple enough for students, powerful enough for strategy teams
Your Portfolio Data Stays Yours
- Your product and financial data is not sold or shared with third parties
- Shareable links are private by default — you control who sees your matrix
- Download or delete your charts and data at any time
- No account required to create and export a BCG matrix
- Sensitive portfolio data never leaves your control
Start now
Build Your BCG Matrix Chart Now
Map your product portfolio in minutes — free, no sign-up needed
- Free to use
- No sign-up required
- AI-powered generation
- Instant PNG export
- 12+ languages supported
- Embed on any website
Free to use — no sign-up required