Competitive Analysis Maker

A competitive analysis maker is a tool that helps you visualize and structure the forces shaping competition in a market. This tool uses the Porter Five Forces framework — competitive rivalry, threat of new entrants, bargaining power of suppliers, bargaining power of buyers, and threat of substitutes — to map industry dynamics in a clear, shareable diagram.

Porter Five Forces is a strategic framework developed by Harvard professor Michael Porter to analyze the competitive intensity and attractiveness of an industry. It examines five forces that shape long-run profitability: rivalry among competitors, threat from new entrants, supplier bargaining power, buyer bargaining power, and the threat of substitutes. Understanding these forces helps businesses decide where to compete and how to build durable advantages.

Type your industry or company into the input box and click 'Build My Analysis.' The AI generates a complete Porter Five Forces diagram with factors and strength ratings for all five forces. You can then edit any factor, adjust strength levels, change colors, and export the finished diagram as an image or shareable link.

Yes. Every factor in every force is fully editable. You can add new factors, delete ones that don't apply, rewrite the text, and change the strength rating (High, Medium, or Low) for each force to match your actual research and market knowledge.

Yes, the core tool is free with no sign-up required. Free accounts include AI credits for generating diagrams. Paid plans unlock more AI charts per month, SVG export, embed codes, and advanced features like file upload and data import.

Any industry. The AI can generate Porter Five Forces analyses for technology, retail, healthcare, finance, manufacturing, food and beverage, media, education, logistics, and many more. The more specific your prompt, the more targeted and useful the output.

Absolutely. This tool is widely used by students and educators for case studies, strategy assignments, and research projects. The output follows the standard Porter Five Forces layout expected in academic and professional contexts.

Click the download button to save your diagram as a PNG or SVG image. You can also copy a shareable link to send to colleagues, or use the embed code to add the live diagram to a website or wiki.

A SWOT analysis examines internal strengths and weaknesses alongside external opportunities and threats for a single company. A Porter Five Forces analysis focuses on external, industry-level forces — it reveals how competitive and profitable an industry is overall. The two frameworks are complementary and are often used together in a full strategic assessment.

Yes. If the initial output isn't quite right, you can edit any factor directly in the diagram or chat with the AI to refine specific forces or explore a different industry angle. The tool is built for iteration, not just one-shot generation.