Brand Positioning Presentations
Show leadership teams where your brand sits against competitors on attributes like innovation, trust, price, or quality. It helps turn perception research into a visual story people understand quickly.
AI Chart Template
Perceptual-map Template for Fast, Professional Positioning Analysis
This perceptual-map template visualizes how brands, products, or services are perceived across two key market attributes.
Chart preview
Perceptual-map Template for Fast, Professional Positioning Analysis
This perceptual-map template visualizes how brands, products, or services are perceived across two key market attributes.
AuroraFit Smartwatch
NovaWear Fitness Band
PulsePro Sport Watch
ZenStride Health Tracker
Velocity Active Earbuds
CoreLine Basic Tracker
Template
What This Template Offers
Turn scattered perception data into a clear competitive view so you can spot positioning strengths, weaknesses, and whitespace opportunities faster.
- Clear two-axis brand positioning
- Instant competitor comparison
- Visible market gap detection
- Professional stakeholder-ready visuals
- Easy label and quadrant customization
Use cases
Perfect Use Cases
Product Marketing Strategy
Map product lines or new launches to identify differentiation opportunities and crowded segments. This makes it easier to refine messaging and prioritize features.
Consumer Research Reports
Present survey or focus group findings in a format that highlights how target audiences view each brand. Teams can spot perception gaps without digging through dense spreadsheets.
Agency and Client Competitive Audits
Give clients a polished market overview that shows relative brand perception at a glance. The chart supports faster discussions around positioning, rebranding, and campaign direction.
Customize
How to Customize
Add your brands and scores
Enter each brand, product, or segment with values for two comparison dimensions, such as innovation and trust.
Rename axes and quadrants
Match the chart to your strategy by customizing axis labels, quadrant names, colors, and point sizes.
Refine for presentation
Adjust labels, styling, and layout to create a clean, professional perceptual map ready to share or download.
Key Benefits
- Make complex perception data easy to understand
- Reveal competitive gaps and positioning opportunities quickly
- Create polished strategy visuals without design expertise
- Support faster decisions with clear market context
Pro Tips
- Choose two attributes that matter most to buyers, such as perceived quality and innovation.
- Keep scoring consistent across all brands so comparisons stay credible and actionable.
- Use quadrant labels to highlight strategic implications, not just chart regions.
Start now
Create Your Own perceptual-map and Reveal Your Market Edge
Turn brand perception data into a sharp, professional positioning chart in minutes—so you can present insights confidently and act faster.
or upload your data file
- Free to start
- No sign-up required
- AI-powered
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